![]() Or in the back of my car.įranklin Ricart: I’ve got some rolls in my mom’s house in Jersey.Ĭody: I go through my laundry and still find little fabric swatches in my back pockets.Ĭole: I actually have my first swatch ever nailed on my wall right here. It’s rolls and rolls of this fabric in a storage unit. We’d cut it for one video and then need a bigger curtain for the next one. Krista: We bought so many curtains for the album – it’s not just one. You’re never getting away from the curtain. It looks great but I’m excited to retire the curtain.Ĭole: We’re just bringing back another colorway next time. We had to buy a big suitcase to get it to London … It also weighs 100 pounds. Krista Worby: We shipped the curtain across the country to shoot videos in New York, Atlanta and Florida. Cole went through every little detail you could think of with a microscope and ensured it was perfect. We went back and forth through different colors, thicknesses and sheens. It has the most difficult folds and creases… but everyone has found their own unique relationship with it.Ĭody: The curtain is one of a kind for sure. We happened to pick the most difficult curtain to work with. We wanted to create a liminal space that the viewer could interpret however they wanted.Ĭole: I want you guys to go on a quick rant about how difficult the curtain has been. ![]() What we were trying to do with the curtain, was something that hadn’t been done before. So I called Cody and asked, “Do you think we could get that same curtain in yellow?”Ĭody Fusina: When we started working with the curtain during whyrush? we were all just drawn to the uniqueness of the fabric. When the album came around, I was trying to think of a way we could have a moving set so we could create a cohesive theme across all videos regardless of where we were shooting it. Cody was the one who brought me this latex green curtain. I knew I wanted it to have elements of a music video with beautiful framing and consistent coloring. How did you land on the curtain?Ĭole: The curtain stemmed from my short film whyrush?, which was a note to self and everyone here. You’ve frequently discussed how the yellow curtain symbolizes continuity across all 14 of All Is Yellow ’s videos. What’s understood doesn’t always need to be said. The whole process was really gratifying because it let me know that we’ve stayed true to this vision and theme and our audience understands what it means. ” It was fun to watch people start to catch on, and then to get to a point where we post a photo with no caption, no context that has a yellow tie or yellow curtain and everyone would automatically know what it was. After the first few videos, people started noticing “Oh, wait, Dave’s outfit here is the same one from the Cudi and Durk video,’” or “ Tracy and Kray copied Cordae and Juice. What has it been like seeing the yellow tie become your visual trademark?Ĭole Bennett: It took some time for our audience to fully realize what it meant.
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